Touchscreen Smart Jukebox (by IntelFreePress)
Just as the Internet disrupted the record industry, mobile and touch technology are now upending the jukebox business. One of the newest breeds is the Virtuo, designed by New York-based TouchTunes, that mounts on a wall like a giant touchscreen. The Linux-based operating system runs on an Intel Core processor, and the Virtuo has built-in 4G wireless Internet technology that allows it to receive updates every day.
Rather than just playing songs from a selection of a few hundred titles, these multi-functional, computer-powered jukeboxes can offer song catalogs that numbers in the hundreds of thousands. Playing songs is just one of many functions. The machines also act as karaoke devices and photo booths, and display interactive digital advertising that brings new experiences to patrons and revenue streams to venues and jukebox vendors.
Local dive bars and social hangouts across North America are getting a technology makeover as a wave of Internet and smartphone-connected, touchscreen-controlled digital jukeboxes supplant the iconic 45 rpm record-spinning and more recent CD-based models.
Field research conducted by Intel Free Press revealed that the popularity of these new jukeboxes may depend less upon generational and more upon technological preferences. The experience of analog music may always have a place in people’s hearts, but the spread of always-connected mobile technologies are allowing those experiences to be augmented through Internet control and sharing capabilities.
The high-tech jukeboxes are installed at two established San Francisco bars in North Beach neighborhood, home of the Beat Generation. The TouchTunes device stirred mixed reactions from happy hour patrons and bartenders. A 60-year-old bartender in Gino and Carlo’s said it was popular and simple. “I can show you in three easy steps how to use it,” he said. However, his younger coworker claiming not to be a smartphone guy called it lame, echoing a long-time patron who asked, “Why come into a bar and play that thing with your phone when you can spend your time talking with people?” Another bartender down the street at Kennedy’s said he’d like to put in a separate music system because the digital jukebox wasn’t used enough and didn’t allow him free play or enough control.
The full story: Jukebox Reinvented for the Digital Age
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The PBS documentary looks at how a group of young transistor tweakers turned what was once futile farmland into what today is a thriving technology innovation center of the world. Here’s a look at what Intel co-founder Gordon Moore says in the documentary, set to premiere February 5:
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The full story What’s Next After Touch Computing.
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