When I first started working with the end customers, like HP and Compaq before the merger, they thought Intel was very arrogant. They did not like us much at all, but they had to do business with us. Now, they look at us as a business partner. When Intel started taking a ‘we’ approach and working with customers as a team. Once both sides began opening up and sharing information, we were able to help each other make better business decisions.
— Intel customer business analyst Margaret Jesus, interviewed in Intel Career Reaches Back to Different Era